# Unit Price

### Overview

The Unit Price feature allows you to set up quantity-based or tiered pricing per unit in B2Bridge. As customers order more units of a product (or variant), they qualify for lower unit prices according to rules you define. 

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This feature is enabled starting from [B2Bridge Growth plan ($199/month).](https://b2bridge.io/pricing/) 
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### **Unit of Measure Example**

Imagine a product that can be bought as individual units, in cartons, or on pallets.

1 carton = 8 units\
1 pallet = 160 units

The price per single unit is $15.49.\
For a carton, the unit price is $11.49.\
For a pallet, the unit price is $9.49

If a customer wants to purchase 350 units, the system will allocate the quantity across the available units of measure and calculate the total price and average unit price as follows:

* 320 units at the pallet price: $9.49 × 320 = $3,036.80 (2 pallets)
* 16 units at the carton price: $11.49 × 16 = $183.84 (2 cartons)
* 14 units at the single unit price: $15.49 × 14 = $216.86
* Total line amount = $3,437.50

Average unit price = $3,437.50 ÷ 350 = $9.82

Unlike basic volume discounts or tiered pricing, unit pricing offers a more flexible and precise way to control how products are priced per item.

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### Why B2B Stores Need This Feature

* Encourages larger purchases by offering discounts as order quantity increases.
* Helps manage margins better: you can offer volume-discounts without eroding profit on small orders.
* Gives customers transparency: they can see how unit price changes with quantity, which supports trust and easier decision making.
* Supports complex product packs or different units of measure (e.g. single unit, carton, pallet) so pricing matches how you sell.

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### Use Cases

* A wholesale buyer orders 1-4 units of a product at a standard unit price, then 5-9 units at a lower unit price, and 10+ units at an even lower price.
* A product is sold in multiple pack sizes (single, carton, pallet)—you want each pack size to have its own unit price.
* Different customer groups (e.g. “VIP wholesalers”, “new customers”, “valued accounts”) see different tiered pricing depending on their status.
* Variant-level pricing: for example, a variant may have different price tiers if larger quantities are bought in that variant.

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### Setup Guide

Follow these steps to configure Unit Price in B2Bridge (It is basically creating [Price List](https://docs.b2bridge.io/app-configuration/price-list))

{% stepper %}
{% step %}
Create a new [Price List](https://docs.b2bridge.io/app-configuration/price-list)

* Give it a name so you can easily identify it later. 
* In **Volume Discount**, select **Discount on purchasing quantity.**
  {% endstep %}

{% step %}
Define the quantity breaks and the unit price for each tier. For example:

<figure><img src="https://1518236918-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FnaM8W4odBW6sVff8SFS1%2Fuploads%2FsAGcNobgdpquIqNXsdq5%2Fimage.png?alt=media&#x26;token=1afb9655-5ba9-4b6b-9494-7a3e3f368940" alt=""><figcaption></figcaption></figure>

* Single unit: quantity 1-6 at $10/unit
* Box: quantity 7-19 at $9/unit
* Case: quantity 20+ at $8/unit
* Pallet: quantity 100+ at $5/unit
  {% endstep %}

{% step %}
Review pricing table: Configure how the pricing will be displayed to customers
{% endstep %}

{% step %}
Save the rule to publish it

<figure><img src="https://1518236918-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FnaM8W4odBW6sVff8SFS1%2Fuploads%2FtFEWS9pALhZrYiqEz9oH%2Fimage.png?alt=media&#x26;token=2d27f428-04ed-45b8-85b2-17824a7257c1" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1518236918-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FnaM8W4odBW6sVff8SFS1%2Fuploads%2FVt9pdAPytMmT79sPuKRh%2Fimage.png?alt=media&#x26;token=8c77f711-2d70-4f2c-9677-e4ce44761cd9" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

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### Frequently Asked Questions (FAQ)

<details>

<summary>Can I set different unit prices for different customer groups?</summary>

Yes. Unit price rules can be assigned to specific customer tags, groups, or individual accounts. Each group can have its own tiered pricing structure.

</details>

<details>

<summary>Can I apply unit price rules to only some products or collections?</summary>

Yes. You can select specific products, variants, or collections when creating a rule. You can also exclude items from a rule if needed.

</details>

<details>

<summary>What happens if multiple pricing rules apply to the same product?</summary>

You can set rule priority in the B2Bridge dashboard. The system will apply the rule with the highest priority.

</details>

<details>

<summary>Will customers see the discounted unit price before checkout?</summary>

Yes. The correct unit price is displayed on the product page and in the cart as soon as the customer selects a qualifying quantity.

</details>

<details>

<summary>Can I combine unit pricing with discount codes or other promotions?</summary>

Yes. However, keep in mind that Shopify will apply discounts on top of the unit price. Always test to ensure the pricing works as intended.

</details>

<details>

<summary>Does unit price work with product variants?</summary>

Yes. You can set unit price tiers for each variant individually if needed.

</details>

<details>

<summary>Can I show a “pricing table” on the product page?</summary>

Yes. B2Bridge supports showing a tiered pricing table (e.g., 1-4 units = $10/unit, 5-9 units = $9/unit, 10+ units = $8/unit) so customers can clearly see available discounts.

</details>

<details>

<summary>How can I test unit pricing before customers see it?</summary>

You can assign the rule to a test customer account, then log in as that account in your storefront to check that the correct unit prices display.

</details>

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### Need Help?

If you have questions or run into issues while using any feature, we’re here to help.

* 💬 **Start a** [**Live Chat** with our support team](https://go.crisp.chat/chat/embed/?website_id=a59f354c-f51f-4f84-ae9a-c0e8dd69d2e5) directly from your B2Bridge dashboard.
* 📧 **Email us at** [**support@b2bridge.io**](mailto:support@b2bridge.io) and we’ll get back to you as soon as possible.
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