Unit Price

Overview

The Unit Price feature allows you to set up quantity-based or tiered pricing per unit in B2Bridge. As customers order more units of a product (or variant), they qualify for lower unit prices according to rules you define.

Unit of Measure Example

Imagine a product that can be bought as individual units, in cartons, or on pallets.

1 carton = 8 units 1 pallet = 160 units

The price per single unit is $15.49. For a carton, the unit price is $11.49. For a pallet, the unit price is $9.49

If a customer wants to purchase 350 units, the system will allocate the quantity across the available units of measure and calculate the total price and average unit price as follows:

• 320 units at the pallet price: $9.49 × 320 = $3,036.80 (2 pallets)

• 16 units at the carton price: $11.49 × 16 = $183.84 (2 cartons)

• 14 units at the single unit price: $15.49 × 14 = $216.86

• Total line amount = $3,437.50

Average unit price = $3,437.50 ÷ 350 = $9.82

Unlike basic volume discounts or tiered pricing, unit pricing offers a more flexible and precise way to control how products are priced per item.

Why B2B Stores Need This Feature

• Encourages larger purchases by offering discounts as order quantity increases.

• Helps manage margins better: you can offer volume-discounts without eroding profit on small orders.

• Gives customers transparency: they can see how unit price changes with quantity, which supports trust and easier decision making.

• Supports complex product packs or different units of measure (e.g. single unit, carton, pallet) so pricing matches how you sell.

Use Cases

• A wholesale buyer orders 1-4 units of a product at a standard unit price, then 5-9 units at a lower unit price, and 10+ units at an even lower price.

• A product is sold in multiple pack sizes (single, carton, pallet)—you want each pack size to have its own unit price.

• Different customer groups (e.g. “VIP wholesalers”, “new customers”, “valued accounts”) see different tiered pricing depending on their status.

• Variant-level pricing: for example, a variant may have different price tiers if larger quantities are bought in that variant.

Setup Guide

Follow these steps to configure Unit Price in B2Bridge (It is basically creating Price List)

1

Create a new Price List.

• Give it a name so you can easily identify it later.

• Set its priority (if multiple rules exist), and enable or disable the rule as needed.

• Define which customers this pricing rule will apply to. You can use customer emails, customer tags (for example “b2b”), or customer groups.

• Select the products, variants, or collections to which this unit‐price rule applies. If needed, exclude specific products or variants from the rule.

2

Define the quantity breakpoints (tiers) and the corresponding unit price for each tier. For example:

• 1-4 units at $10/unit

• 5-9 units at $9/unit

• 10+ units at $8/unit

3

Configure how the pricing will be displayed to customers—ensuring that the tiered unit prices are visible on the product page and update dynamically as customers adjust quantity in cart.

4

Save the rule to publish it

Frequently Asked Questions (FAQ)