Override Price

Override Price allows merchants to set a fixed B2B price for selected customers or products.

Overview

Override Price allows merchants to set a fixed B2B price for selected customers or products. When applied, this price replaces the original product price completely.

Customers will only see the final amount without any discount labels or strike-throughs.

It's already available when you create a Price List.

You can decide to disable/enable the override price. Go to the setup guide.

Comparison of before and after of Override Price. The price is displayed without the original price.

This feature gives merchants more control and flexibility over how B2B prices are displayed and managed, ensuring a clean, professional buying experience.

This feature is available starting from B2Bridge Professional plan ($99/month).

Why B2B Stores Need To Override Price

1. Professional B2B presentation (no strike-through or “discount” tag)

For wholesalers or enterprise buyers, seeing “Custom Discount” or strike-through pricing looks too retail-oriented — it implies a temporary promotion rather than a contract-based wholesale rate.

Override price ensures the buyer sees only the final agreed price — clean, professional, and aligned with B2B expectations.

2. Keeps wholesale pricing discreet

With override prices, B2B buyers won’t see what the “original” retail price was. That prevents:

• Revealing retail margins

• Confusing partners who already negotiated their fixed rates

• Price comparison issues if they resell your products

3. Cleaner invoice and checkout experience

Since override pricing removes strike-throughs and discount labels, your invoices, checkout screens, and order emails will show only the final agreed prices. That’s more consistent with how B2B transactions are presented.

4. Set the B2B price higher than the original price

There are situations where a wholesale buyer pays more than the public retail price because of special conditions or added value, for example:

• The product includes custom packaging, labeling, or services (e.g., branding, white-label setup).

• The order uses different shipping or payment terms.

• The buyer purchases from a different region with separate tax or logistics costs.

That’s where Override Price solves it perfectly. It replaces the price entirely with the correct fixed value, regardless of whether it’s higher or lower than retail.

Use cases

Scenario	What Happens with Discount	What Happens with Override Price
Standard wholesale buyer (-20%)	Sees a crossed-out retail price and a discount tag	Sees only the final price (no discount text)
Corporate client with value-added service	Cannot set a higher price using discounts	Can set $450,000 instead of retail $400,000 cleanly

Setup Guide

Go to B2Bridge > Advanced Settings. Find the Override price and select:

1

Go to B2Bridge > Advanced Settings.

2

Find the Override price. To enable Override price, select:

Override price: B2B prices will be shown as-is, without the 'CUSTOM_DISCOUNT' label

If you wish to show discount tag and strike through price, then select:

Don't override price: B2B prices will be displayed with the discounted amount labelled as 'CUSTOM_DISCOUNT'

3

Save and test the new logic.

Need Help?

If you have questions or run into issues while using any feature, we’re here to help.

• 💬 Start a Live Chat with our support team directly from your B2Bridge dashboard.

• 📧 Email us at [email protected] and we’ll get back to you as soon as possible.