Overview

Why B2B Stores Needs RFQ:

B2B buying is rarely one-size-fits-all. Buyers may:

  • Order large volumes that justify discounts.

  • Require custom product variations (materials, packaging, branding).

  • Have special payment/shipping terms.

  • Want to compare offers from multiple vendors before committing.

An RFQ system digitizes and simplifies this process, reducing manual back-and-forth emails/calls.

For Sellers:

  • Lead capture – Turn hesitant visitors into potential customers.

  • Efficiency – Manage quotes digitally instead of manually.

  • Stronger relationships – Build trust through personalized pricing and service.

For Buyers:

  • Price flexibility – Get custom pricing tailored to budgets & needs.

  • Transparency – Clear, documented offers.

  • Convenience – Submit requests online without calls.


Use Cases of RFQ:

  1. Wholesale distributors – A retailer wants 5,000 units of a product and requests a quote for bulk discount.

  2. Manufacturers – A business wants custom packaging or materials; RFQ allows the supplier to quote based on specifications.

  3. Construction/industrial supply – Buyers submit requests for multiple SKUs (steel, cement, tools) and negotiate better pricing.

  4. Cross-border trade – Buyers want a quote including shipping, duties, and payment terms before committing.

  5. Seasonal/large contracts – Companies planning annual procurement request a quote for recurring orders.


Key features

Set up quote rule for specific products or customer groups. Decide who can request quotes and for which items.

Customize the quote form fields (name, email, message, file upload, dropdowns, etc.) to collect exactly the information you need from buyers.

Hide product prices or the “Add to Cart” button for selected products or customers, replacing them with a “Request a Quote” option.

View all quote submissions in the Quote List tab. Approve, edit, or convert quotes into draft orders directly in Shopify Admin.

Receive a notification email when a new quote is submitted, while your customer also receives a confirmation email thanking them for their request. Email content is customized as you see fit.

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