# Customer Groups

Customer Groups define *who* sees your B2B prices and *how* they pay. By assigning a Price List to a Customer Group and tagging customers into that group, those customers will see their B2B prices after logging into your store.

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A Customer Group needs at least one [Price List](/v2.2026/app-configuration/price-list.md) assigned to it before B2B prices become visible to customers in that group.
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### How Customer Groups work:

* Each Customer Group is identified by a **Shopify customer tag**. Any customer with that tag automatically belongs to the group.
* You assign one or more Price Lists to the group — customers will see the B2B prices from those lists.
* You control which payment methods are available: online payment, net payment terms, or both.
* You can choose whether tax is collected for orders from this group.

### Managing your Customer Groups:

From the **Customer Groups** page, you can:

* **Create** a new group by clicking **Create customer group**
* **Edit** an existing group by clicking the edit icon in the Action column
* **Delete** a group (this cannot be undone — the Shopify tag remains on customers)

***

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### Need Help?

If you have questions or run into issues while using any feature, we're here to help.

* 💬 **Start a** [**Live Chat** with our support team](https://go.crisp.chat/chat/embed/?website_id=a59f354c-f51f-4f84-ae9a-c0e8dd69d2e5) directly from your B2Bridge dashboard.
* 📧 **Email us at** [**support@b2bridge.io**](mailto:support@b2bridge.io) and we'll get back to you as soon as possible.
  {% endhint %}


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